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Category Archives: Content

Autumn UserThe Art of Scriptwriting: Crafting Compelling Content for Your Videos

Reaching potential clients via marketing efforts in the competitive legal industry is challenging for law firms of all sizes. One tool that is constantly increasing in value is video. Videos are invaluable for law firms to communicate with potential and…


Robin portraitLaw Firm Pricing Guide for Branding, Logos, Brochures & Corporate Identity

One of the most frequent questions we get at PaperStreet is about the cost and process of creating a brand. “Brand” can encompass many different elements, and this article will serve as a guide to provide an overview of our…


Podcast: Top 10 Law Firm Blog Topic Ideas to Keep Your Content Fresh

Blogging is one of the most important marketing techniques a law firm can utilize. From SEO benefits to encouraging repeat site visitors, there is a host of benefits to regularly publishing your posts. As lack of ideas is often the…


Adrienne portraitHow to Turn a Blog Into an Infographic

At PaperStreet, we often get asked about ways to refresh or enhance existing website content. Well, how about converting a blog post into an infographic? Let’s be real: not everyone likes to read or has the time to do so.…


The Top 5 Sources for Blog Inspiration

Writing about what you know or find interesting is always the best starting point when looking for law firm blogging inspiration, but eventually, you’ll hit a roadblock, and when that time comes, we’ve got you covered.  PaperStreet generates more than…


Adrienne portraitEngaging and Informing Your Audience: A Guide to Writing Quality Blogs

In a huge digital landscape where content still reigns supreme, blogging remains a powerful tool for individuals and businesses to communicate, educate, and engage with their audience. However, given the abundance of blogs saturating the internet, standing out requires more…


Great Blog Topics for 2024 To Boost Your Legal Marketing Strategy

We live in a world where accessibility to information is at an all-time high. With that, blogging has become an essential tool for lawyers and law firms. Blogging is not only critical to establishing expertise, but it is also an…


2024 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Adrienne portrait3 Content Mistakes to Avoid in 2024

The new year is almost here and you may be wondering how you can level up your firm’s content marketing strategy, particularly if your website hasn’t yielded any conversions. Have you taken a look at the analytical data to determine…


Adrienne portraitKeep Your Web Content Evergreen – 10 Ways to Help (Updated 2024)

Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…


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